SPECIALITY COFFEE HOUSE
We are located in Downtown Phoenix in the Convention Center, Symphony Hall, and the Orpheum Theater, hours vary with performances. We can also be found in the Sandra Day O’Connor College of Law at ASU, M-Fri 7am-4pm.
Luhrs Towers 45 W Jefferson Street, Phoenix, AZ 85004. We are open Mon-Fri: 7am-5pm – Sat: 8am-Noon – Closed on Sundays
Fair Trade is a sustainability-inspired market movement aimed at improving the financial health and profitability of small producers and farm owners, most of whom are based in developing nations.
Damian Serafine has been a long standing presence in the Coffee Industry. Damian was trained in New York as Master Roaster of coffees. He is a Certified Barista in the United States. Damian Serafine moved to Phoenix in 1993 from New York.
He opened the first Coffee Cart in the Valley in 1994 partnering with Daniel Wayne (now owner of Lola Coffee) located on Central Avenue and Monroe Street. In 1995 they became a subcontractor with ARAMARK. With this venture, they opened a Coffee & Juice Bar inside the Phoenix Convention Center and Symphony Hall. The next year They operated the full bar service as well as the coffee bar inside the Herberger Theater.
Fine coffees are like fine wines…they first need to be harvested with care, prepared with only the finest artisan methods, and when ready, and only when ready, they can be enjoyed the exact way they are meant to be. We only use fair trade farms, we care about where we purchase our green beans, and once we purchase them we make sure to roast our beans to the perfect degree. This offers our guests the true taste of the varietal, you see…we do not want you to taste the roast, we want you to taste the actual bean. That is why we roast just past the “second crack” or popping. We believe any further and the bean gets lost in the fire, it loses its composition and character. A small amount of oil is what we strive for, giving our espresso the perfect body and crema.
Serafina Coffee prides itself on having the very best products; fair trade, locally roasted small batch, Arabica beans, all hand blended for a sublime coffee experience
Fair Trade is a sustainability-inspired market movement aimed at improving the financial health and profitability of small producers and farm owners, most of whom are based in developing nations, and whose products are bought and sold on a relatively volatile global market.
In order to achieve stability, Fair Trade certifying organizations have encouraged coffee farmers with modest plots to band together and form co-ops; doing so allows the larger group to simulate an economy of scale, pooling financial resources to buy and distribute supplies evenly, and to command greater financial leverage by negotiating prices as a unified body, rather than piecemeal among the individual growers.
Because a Fair Trade–certified growers group has more coffee in its combined coffers than any one member might have had on his or her own, it has a better ability to bargain with processing mills and foreign buyers for better prices across the board. Additionally, the Fair Trade certification commits potential buyers to a contract that mandates a minimum base price that’s ten cents per pound above the current commodity rate, as well as a guarantee of purchase despite global price crashes.
Fair Trade certification also requires that the growers group proves its own practices are within a set of ethical standards that include, among other things:acceptable working conditions, the absence of child labor, and ecologically responsible farming.
The certification itself is handled by a few organizations—Fair Trade USA in North America and the Germany-based Fair Trade International among them—that do the work of qualifying and quantifying a producing organization’s success at meeting those particular standards, and will issue the stamp of fair approval accordingly. Those certifying bodies—as well as other entities, such as the Fair Trade Federation—also help link producers and consumers, and can promote Fair Trade–certified coffee with marketing and awareness campaigns.
It's what we do